REGCF.AGENCY
Why RegCF Agency


The story of a founder who paid top dollar for a top agency, got almost nothing back, and decided to build the agency he wished he'd hired.
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Chapter 01 · Raise #4
Justin Smith
Justin Smith
Co-founder

One of the most expensive, most highly-reputed agencies in Reg CF. The kind of name you trust to get it right.
Spent with the agency
$0

…and the campaign was only just starting to raise.

Landing page conversion
<0.0%

Fewer than 1 in 200 visitors acted.

Investor update draft

"In today's fast-paced world, we are thrilled to delve into…"

"…unlocking synergies in an ever-evolving landscape."

AI SLOP

Copied and pasted from ChatGPT. Not moving a single investor.

The lesson

Paying more
≠ a better outcome.

Even the "best" agencies in the game oversold and underdelivered. They came in, did the bare minimum, and charged a premium for it. As a founder, he knew that was wrong.
Chapter 02 · What it really takes

Raising money from complete strangers isn't easy. It takes outside-the-box thinking, agility and relentless testing to learn what works and what doesn't.

You can't be lazy with it. It takes a team, a strategy and a willingness to do whatever it takes.

Test 01
Subject line A
Test 02
Subject line B
Test 03
Hook: traction
Test 04
Hook: mission
Test 05
Video 15s
Test 06
Video 45s
Test 07
Retarget warm
Test 08
Lookalike 1%
Test 09
Founder letter
Test 10
Perk tier
Test 11
Webinar
GOAL
Find the winners. Then go hard.
Getting burned made one thing clear: he knew more about fundraising than the people he'd trusted with it. The experience and relationships he'd built raising through Reg CF could help other founders avoid the same mistakes—and build a better raise.

A different kind of agency

RegCF Agency
was born.

Chapter 03 · Our principles

01

Never promise what we can't deliver.

No inflated projections. No smoke. If we say it, we do it.

02

Work tirelessly for results.

Raises are won in the weeks other agencies coast through.

03

Test until we find what works.

Then we go hard on it, and keep testing anyway.

04

Never quit.

Not on a slow week. Not on a slow month. Not on your round.

On price

Not the cheapest.
By design.

We charge what we're worth so we can do the work that gets results. Not a premium for the bare minimum: a fair price for everything it takes.

The team

We know
what works.

We've built a team that knows how to get results. For all of us, this has become as much a passion project as a business.

A joint venture

Justin Smith
Co-founder

Justin Smith

Raised $800K+ through Reg CF for his own startup. He's sat in the founder's chair through every update, every slow week and every closing push.

Dmitrii Lukin
Co-founder

Dmitrii Lukin

Reg CF marketing expert with an extensive proven-investor list and millions raised across some of the biggest raises in equity crowdfunding history.

30 minutes. Your raise, mapped. No obligation.